ClickFunnels For Real Estate – Best Practices

Clickfunnels is software created in 2014 by Russel Brunson and his team. From the time of its creation to the present, Clickfunnels has grown into a company worth over $ 100 Million a year with more than 65,000 active users.

Clickfunnels real estate funnel is funnel building software of all kinds and can be used to build:

Sales Funnel
Lead Generation
Sales Page
Webinar Page
And any kind of Funnel that can come to your mind with all the related sub-pages (Up-sell, Down-Sell, etc.)

Clickfunnels real estate templates have been enormously successful also because the software is very simple to use and no knowledge of web programming languages is required (HTML, CSS, PHP, etc.)

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ClickFunnels for Real Estate

Clickfunnels for real estate agents has recently been used as a digital marketing tool to get clients and leads. Does clickfunnels work for real estate? Using the following practical example of the real estate industry, I will explain how Clickfunnels for real estate investors can enable you to get the new, qualified seller and/or buyer contacts.

Real estate sales funnel level 1: Attract strangers and turn them into visitors …

The potential customer is made aware of the offer with campaigns or paid advertising, interesting blog posts, and social media ads (including on the usual platforms). This is primarily about generating leads (customers).

Real estate sales funnel level 2: Turn visitors into interested parties …

In the second step, the new site visitors are converted into interested parties. This is achieved by getting visitors to identify themselves, for example by exchanging their email addresses for a checklist. This free content, which is exchanged for an e-mail address, is called “lead magnet” in online marketing.

The visitor to the ad clicks on the specially prepared CTA element (Call to Action element). A call-to-action element can be, for example, an image, a button, or a specific message that animates the interested party to take a specific action. This brings the visitor to a prepared landing page on which it is immediately understandable:

… where did he end up? Pre-Headline – Ripper for an interesting topic and a suitable headline – Applicable headline that speaks directly to the target group.
… which specific problem is being dealt with and solved here?
… what advantages does he find here?
… which SOLUTION does the site offer? This should be done with a suitable “lead magnet”.
… what does he have to do next? (Call to Action as a direct call to action)
Optional: can he believe the provider? Are there testimonials (customer voices), certificates, logos of references and partners, association affiliations?

Of course, the landing page can be made more complicated depending on the product, target group, or service. However, practice here, especially in the real estate industry, shows the need for a rather short form. Clear and simple communication is often the key to the success of the real estate agent landing page.

Releated post: How To Create A Landing Page With ClickFunnels?

Also read: Traffic Secrets PDF Download

Example lead magnet for real estate agents

To do this, you should think carefully about what could represent added value for the potential customer. If you are interested in new buyer leads, the following options are conceivable.

Generate real estate seller leads:

Checklist for a successful move
Step-by-step instructions for finding the perfect apartment
small e-book: “Buying your first property”, “How to find the perfect house”, “Buying a property without an agent”
Excel table for planning and calculating a passive pension through income from renting and leasing
Targeted e-mail chain with content and videos on the topic: “10 days of buying real estate tips”, “What to look out for when buying a property”

Generate real estate buyer leads:

Instructions for selling the property
eBook: “How Do I Sell My House Faster?”
Excel calculator: “What is your property worth?”

Let’s say you provide a report with the best tips for property buyers. The conversion rate for such content is around 5%. With 300 visitors, we would have won 15 qualified prospects who are fundamentally interested in your product or service.

These leads, who were interested in testing the product and giving their email address in return, are now ready for their first direct contact with you. How this contact takes place depends on other factors, such as the quality of your test product. In any case, just like in real life, a lasting impression should be left here.

Real estate sales funnel level 3: Turn prospects into buyers

Now that you’ve got the contact information from the prospect, your next task is to convert the fresh prospect into a buyer and “convert” them. This is best achieved through further email campaigns integrated into the sales funnel, webinars, or thematically relevant blog posts. Depending on the complexity of the product or service, this process can take different lengths. This is where arguments and objections are used.

The lead now needs to be moved to the next step in their relationship with the help of well-planned scenarios.

Email marketing is a good tool to convey your skills.

This enables you to work with specific arguments such as:

Provide evidence that supports the statements and thereby builds trust
Present further tips & insider information
Provide links to further blog posts and explanatory videos
Describe case studies
Answer questions on the subject of “buying/selling a property”

Imagine the recipient’s amazement when their questions are answered before they even ask them. This initiative has psychological advantages as well as professional added value. In this way, you not only build your expert status but also help interested parties to achieve their own goals.

Each email in the series builds on the previous one, giving the reader additional information that could help them make a decision. All e-mails are automatically sent in a timed manner from the day on which the Lead Magnet was downloaded. The new lead automatically has the feeling that you are already being taken by the hand and cared for individually.

Now you define which of the emails should be sent in which order to bring the greatest possible benefit to your lead.

As with a real relationship, there are a few rules here too:

Welcome series: It starts with e-mails that serve as a general introduction and introduction. You want to get to know each other better first. After you have offered the lead magnet for download in the first e-mail, you can prepare further automated e-mails. Here you could tell your own story (ideally in the form of a video) or bring concrete examples from practice or share a list of great resources for the interested party.

The first concrete offer is then placed at the end of the first email chain. Depending on the reaction to this offer, further scenarios are planned in the sales funnel and the interested party is thus encouraged to take action by working with arguments and objections.

Depending on the goals you have set yourself for the sales funnel, further email series can follow: For example the sales series, the campaign series, and the resuscitation series, etc.

The advantage! You only have to go to the trouble once to create such a sales funnel and the associated e-mail series. From the moment it is put into operation, this “24/7” will work for you (also on December 24th and December 31st of each year!) And convince your prospective customers at any time that you are exactly the right person to solve the customer problem to solve.

He will not demand a salary, no sick leave or vacation days, and never ask for any commission for the contacts made. He becomes the perfect partner in your sales.

Of course, you shouldn’t underestimate the work behind it …

… to understand the problems and needs of customers
… prepare the right content for email chains, resources, and posts
… to build up the scenarios psychologically so that they show their best effect and convince the interested party
… define and develop products that are offered along the customer journey
… connect and design everything technically

Real estate sales funnel level 4: Turn buyers into repeaters and fans

They certainly don’t just offer a product or service. Then why miss the opportunity and not offer your customers any additional benefits? At this point consider what else you could offer. Here you can make your buyer a fan of your items or range of services and make him other suitable offers and added value. Why not use the “Thank you page” right away to present other products or services? Imagine how much-untapped potential can be released!

Tips for using Clickfunnels for Real Estate Agents

Focus on a few districts or special niche offers that only you can offer your customers.
Make your customer (lead) unbeatable offers in every phase of the buying process and animate your visitors with an appropriate call to action (CTA). Remember to offer your customers real added value. Depending on the specialty, it can be an e-book, instructions, a checklist, or a free trial subscription for a district newsletter.
Always follow a “red thread” in your communication and keep your promises! The best campaigns are consistent in the advertising message and the target result. Think about the specifics and real strengths of your products or services and how these can seriously solve your users’ problems. Communicate these benefit factors for your target group and deliver them.
Create separate landing pages for your sales offers and stick to the sales guidelines you have worked out beforehand. Many competitors make the mistake of sending advertising visitors directly to your homepage. And there the motto is “one click and the search begins”.
Be as active as possible in social networks, use creative opportunities to generate leads!
Do so-called “A / B tests” to see which of your campaigns are most effective and “spark”. Experiment with the layout, headings, content, and CTAs to see which works better.
Be flexible and adapt your tactics. The trends change very quickly. Keep pace with developments in online marketing and continuously monitor the activities of your competitors.
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