Ecommerce Email Marketing Agency 

Digital marketing is quite vast and evolving each year with new techniques. Email marketing is still one of the best and most efficient ways of getting clients and increasing your reach on the site. An e-commerce email marketing agency takes control of other businesses to help them sell their products using email strategies.

E-commerce email marketing agency help to increase the sales and ROI of different companies by promoting their businesses and products via email marketing. There are different email marketing tools available, but make sure to select the right one for your business. Use various email marketing techniques to promote different businesses.

What Is an E-Commerce Email Marketing Agency?

An E-Commerce email marketing agency works on the promotional areas for the e-commerce stores to sell their products or services via email marketing. Email marketing is one of the most useful ways of reaching out to potential clients and connecting with them.

This marketing strategy promotes products or services of an online store to get more reach and sales. Email marketing is very efficient, affordable, and profitable as well.

According to research, 72% of people prefer receiving e-commerce store offers and other news via email since it’s just a click away, especially when they’re using their phones.

There Are Different Types of E-Commerce Emails:

Welcome emails build a strong relationship with the customers from the beginning, so make sure your email design and content are interactive.

• Back-In-Stock emails alert people of the items restocking so they can quickly grab them.
• Loyalty emails offer membership programs to customers for building good trust with them.
• Review Request emails are very useful since the majority check reviews and purchase items afterward on honest and good reviews.
• Re-engagement emails are more like follow-up reminders for customers that check your stores but don’t buy anything or leave their carts abandoned.
• Promotional emails include any type of offers, rewards, or discounts that people are often excited about so they can save some money.

What Tools Can You Use For An Email Marketing Agency?

Sendinblue

Sendinblue is a vast email marketing software program that covers automation, amazing template designs, and built-in CRM. It includes many advanced automation features and CRM features that are worth the price.

It’s the best tool for transactional emails. Having a friendly user interface, this tool allows you to create campaigns triggered by opens, clicks, and website visits for better results. Talking about e-commerce, Sendinblue provides you with the ability to import customer orders and customizable KPIs.

It’s also integrated with popular platforms such as Shopify, Magento, WooCommerce, etc. Sendinblue has some awesome personalization features and you can even pre-populate the form fields with user data.

HubSpot

HubSpot is a robust yet effective email marketing tool that offers numerous features and capabilities. You can create new emails, search for specific emails, filter campaigns, export email information, edit, and show metrics, and do a lot more as well.

Overall, the interface is quite simple consisting of drag-and-drop options, which are much easy to handle. You won’t need to make the emails mobile-friendly using separate software since they are automatically mobile-friendly.

After research, it was found that almost 26% of HubSpot emails are likely to be opened, which is a great number!

Infusionsoft by Keap

Infusionsoft is the real deal for many small businesses to control their email marketing and CRM activities. The best thing about it is that it combined CRM with email marketing, allows you to easily add contacts, and you’ll get numerous support options.

It’s a bit expensive but worth it since it is also integrated with packages like lead and contact management. You can organize your activities in different dashboards.

Keap is an excellent choice for building all-encompassing customer relationships and for tracking customer interactions through email marketing techniques.

How Do You Start An Email Marketing Agency?

When starting an email marketing business, you need to be careful of certain things. Your strategies and setup can affect other companies’ ROI.

Email marketing is an effective marketing strategy and if you want to get started with building your agency, then follow these steps.

Plan For Your Email Marketing Agency

A business plan gives you a clear image of your goals and helps you stay on track as you grow your agency. Include a description of your agency, types of clients you want to deal with, budget, and licenses that are needed.

Focus on what type of clients you need to go for and create a team of skillful people. Build your website that lists the goals and details of the agency, and shows results as a portfolio as well.

Purchase Email Marketing Software

Once you have a clear goal in front of you and a great team, select the right type of email marketing software for your agency. You can subscribe to email marketing services as well and create client marketing campaigns if you wish.

The email marketing software eases the overall email marketing process since you can create lists, and send mass emails using the software. You can try out different templates and check conversion rates as well to track your progress.

For effective leads, invest in the best email marketing software.

Build Email List

Build your email list of quality subscribers. If you purchase email lists, you’ll notice a high bounce rate and low conversions with unsatisfied subscribers. Usually, these pre-made email lists contain low-quality subscribers.

You can even earn subscribers by creating a sign-up form on your agency website. Other ways of building lists include adding sign-up CTAs or pop-ups on your website, offering deals on the website by signing up, and creating landing pages.

Come Up With Marketing Strategies

Promote your agency. You can do this by creating your email list for getting clients. If they’re impressed by your email templates, design, and content they’ll surely sign you up. other ways include using ads to promote your agency, using social media platforms, and teaming up with influencers.

Your agency must get a boost as it’s started so it’s known from the start. You’ll get more clients if you use the right techniques.

Register Your Agency

Obtain a business license by registering your agency so more people realize your agency is legitimate and not a fraud.