How to Use ClickFunnels for Restaurants and Get More Sales
ClickFunnels for restaurants is something that people often overlook. To a lot of marketers, they think that a sales funnel is merely a tool for people who want to sell eBooks or webinars, but it is actually more than that.
What I want to do today is to show you how to use ClickFunnels for restaurants. It is one of the many ways by which you can make money with ClickFunnels. By the end of this tutorial, you should be ready to build one and improve your sales.
Contents
Step 1: Build the Sales Funnel
The first step in using ClickFunnels in a restaurant is to build the sales funnel. A sales funnel is nothing more than a website that controls the customer journey.
What this means is that it is not a blog or a place where people can see a menu. A sales funnel is basically comprised of:
- Landing page
- Offer section
- Checkout page
The checkout page does not always mean that you will ask somebody for money, although it is usually what we do with funnels. As a restaurant, your best course of action is to build a sales funnel where you offer a coupon in exchange for the customer’s email address.
If you want, you can also schedule a funnel where your purpose is to convince the customer to book a meal with you or contact you. At the end of the day, the main purpose of a funnel is to ask a customer to take action.
The two important things here are the landing page and the offer. The product or offer must be convincing enough for the customer to take it.
To build a sales funnel, you need a system that will do all the backend work for you. What you want is to simply drag and drop the sections of the site and let the system automatically update its functions. This is how ClickFunnels can help you.
Step 2: Spice Up the Sales Funnel
The next step is to spice up your sales funnel, and we will start with the landing page because it is the most important.
A landing page is the web page that the customer “lands to” after clicking your advertisement or link from another website. This is the page where you make your “elevator sales pitch.”
Here are the parts of a landing page:
- Headline – the headline is the title of your page; it is similar to the big headlines you see in newspapers. Make sure that this headline hooks the reader. For example, you can say something like “Want a Dinner That You Will Remember?”
- Supporting copy – the supporting copy is the text below the headline. It pretty much sums up what you have to offer.
- Hero image – this is an image that attracts attention. In newspapers, you see a big photo in front because it is the hottest item for the day. The same thing goes with your funnel—you have to use a big picture that will tell your reader what you are offering. It can be food or the photo of a couple having a romantic dinner in your restaurant.
- Content – the content is the longest part of the funnel. Here, you have to split the content into parts. Start by exposing a problem, something that people can relate to. Then, slowly work your way into convincing that you are the solution. It is also in this area where you have to explain how you are solving that problem.
- Testimonials – this area is where show the reader the positive feedback and comments from your previous customers. You can show images of happy diners, or you can show videos. The testimonial page reinforces positive thoughts experiences about your restaurant.
- Form – the last part of the funnel or landing page is the form. Here, you are asking the customer to sign up or take action. You will take the customer’s name and email address.
By the way, the form must be tied up with an autoresponder, which ClickFunnels also have. If the customer submits the form, you must be able to offer something in return. For example, you can give a free coupon code that provides a free discount.
Once they submit the form, the autoresponder will send an email to them, and this email contains the coupon code that they can show you once they dine in your restaurant.
As you can see, there is a lot going on here. You need lots of photos and words. The words that you write in there are called ad copy.
Step 3: Market the Restaurant Offer
The last step is to market your offer. You can do this by advertising, and I strongly recommend Facebook and Instagram.
While posting regular content can help, it does really little as far as getting sales is concerned. You are better off if you create an ad and launch the ad on the Facebook platform.
The same thing goes with Instagram.
The beauty of advertising is that you are showing your product to people who have never seen it before. The ad can open doors of opportunity for you, provided that you offer something that people cannot resist.
In your ad, use the link or URL to your ClickFunnels. If a customer clicks your ad image, he will be redirected to your ClickFunnels website. It is from here that you will be able to convince him to take action.
Summary: How to Use ClickFunnels for Restaurants
ClickFunnels is a powerful platform that can boost your sales. However, you also need a powerful ad copy to make it work, which you can get at an affordable price from a veteran freelance writer. If you are new to ClickFunnels, I suggest that you take the free trial and see what it can do for you.
After that, you can now subscribe to it regularly. It costs only $97 a month—a paltry sum to the amount of money that you can earn. Use ClickFunnels to distribute coupons and reservations and see how your business grows in a short period of time!
