Email Marketing Manager Job Description

Email marketing managers are all around the world in different companies just to create revenue and increase sales by getting new leads. They play a huge role in any company and their strategies can affect the company’s ROI. Being able to create campaigns and send them to the target audience is the real deal.

This article explains the role of email marketing manager and their duties and responsibilities. You’ll further learn various techniques and skills that you should own to become an email marketing manager. For best results for the company, ace your skills and become an expert.

What Is An Email Marketing Manager?

An email marketing manager plays a huge role in increasing the brand awareness of any company through email marketing tools. They’re skilled in their profession and are experts in using email communication tools better than anyone else on the agency team.

By developing converting marketing strategies and executing campaigns successfully, an email marketer is responsible for driving a lot of profit to the company. Their tasks determine the number of new leads and sales for the company.

From developing contact strategies to analyzing data, an email marketer is much beneficial for any company to generate profit by using their expertise and skills.

What Are The Responsibilities Of An Email Marketing Manager?

An email marketer manager may be known as a retention marketer, campaign marketer, newsletter marketer, lifecycle marketer, and so many other things. That is all because of the different responsibilities an email marketer has.

Let’s look at the following responsibilities and duties of an email marketer:

1. Develop Contact Strategies

Reaching out to the company’s target audience is the key to generating more leads and increasing sales. You wouldn’t want to reach out to somebody who isn’t even interested in purchasing your items or has no link to it somewhat.

An email marketing manager is an expert in identifying the target audience and is aware of the best email practices for reaching out to them. This way, the emails are not wasted, time is not wasted, and more people within the pool are targeted. These people then convert by purchasing the company’s products or services.

2. Create Campaigns

The campaigns include designs, templates, content, and marketing strategies for the emails that need to be sent as campaigns. An email marketing manager should be aware of ways to make the email look attractive and convincing while following the company’s overall branding.

These include design and copywriting skills, so it’s not all about marketing strategies. Being able to make the email suitable and functional for all types of devices like mobiles or laptops, writing the precise pitch, and laying out a sensible and attractive layout that should include in a good campaign.

3. Manage Campaigns

Creating and sending emails are discussed above. But these are not the only responsibilities; an email marketing manager must manage the overall email marketing system for the company as well.

Tracking email lists, managing templates, and campaigns, and searching for any technical issues regarding these communicational tools are all that count in the duties of an email marketer.

A highly skilled email marketer knows how to monitor the performance and strategize the next campaigns accordingly, to generate more profit.

4. Generate And Analyze Data

A highly skilled email marketer is aware of techniques to analyze the data and come up with new and more successful email marketing strategies. Data such as bounce rate, conversion rate, opening rate, and others need to be analyzed carefully.

A little change to the strategies can make a difference in the company’s ROI. An email marketer will assess the results and optimize the current campaigns to create better ones.

5. Develop Strategies to Improve Campaigns

An email marketing manager’s responsibility is to develop documentation and road maps for the progress of the techniques used so far. Later, they should create plans to catch the audience’s attention.

There are many ways to attract clients such as by offering them promotions, deals, sales, rewards, and so much more.

Emailing people who left their carts abandoned, reminding people of new offers and back-in-stock items, it’s all part of the plan. In general, the email marketer should create revenue for the company.

What Skills Do You Need To Become An Email Marketing Manager?

An email marketer has a lot of scope and demand in digital marketing, and for every type of company.

Some of the basic email marketing skills include.

1. Technical Skills

Automation plays a huge role in email marketing, so it’s best if you learn a few email marketing tools. Get your expertise in 2-3 different tools so you can handle the rest.

Some other basic knowledge of HTML/CSS, Canva, and Adobe Creative Cloud would enhance your abilities to become a professional email marketer.

2. Improving Deliverability

Make sure your email does not land in the spam folder of the receiver’s account, and your emails do not have a high bounce rate. You can do this by providing clean HTML formatting, an un-subscription option, and checking a few other things in your email.

3. Boosting Emails

Email marketing should be aware of ways to personalize the emails so that it’s attractive to the receivers. This way, they can boost the emails and create segments and campaigns that the audience wishes. Create effective audience segments to get a good conversion rate.

4. Knowledge of Compliance

Learn how to make your emails compliant with CAN-SPAM Act and GDPR. Do not spam your audience, and make sure your emails are ethical. If you’re aware of the rights, rules, and regulations related to ethical emails, you’ll be able to send a successful campaign.

5. Analytical and Testing

An email marketer should be aware of the ROI fluctuations. Know how and when your audience reacts to your emails so that you can analyze and make changes accordingly. Test out emails and get valuable information for analyzing the results.

For email content, you’ll be able to get a high conversion rate if you have great copywriting skills. Understand your audience and their needs, and then write accordingly.