How to Start a Klaviyo Email Marketing Agency

If other types of earning money online do not work for you, you can try a marketing agency with Klaviyo. It is a much better option if you want guaranteed income instead of making money from ClickFunnels membership site or affiliate marketing. As a marketing agency, you get paid for your efforts, not results.

Today, I will show you exactly how to start a Klaviyo Email Marketing agency. I will discuss what Klaviyo is and how you can use it to start an email marketing agency business.

What is Klaviyo?

Klaviyo is an email marketing solution where you can send emails to your target consumers and your subscribers. It is like GetResponse in the sense that it has an autoresponder. The good thing about Klaviyo is that it also has an SMS component in it. You can send text messages to your customers.

Here are the things you can do with Klaviyo:

•  Email marketing – send emails to your client’s email list
• SMS – send text messages about promotions and announcements
• Sign-up forms – create sign-up forms so the client can get subscribers
• Automations – you can automate e-commerce processes such as abandoned cart automation, post-purchase emails, etc.

Klaviyo also has a segmentation process where you can group email subscribers into specific demographics, making it easier to market products to people who are more likely to buy your offer.

What is an Email Marketing Agency?

An email marketing agency is a person or a team that specializes in marketing to potential customers. Their focus is to provide unique email marketing solutions to people selling a product or a service.

There are several types of email marketing:

• Newsletter – you send weekly emails about the industry of the client
• Acquisition – this email seeks to acquire new purchases
• Retention – this email wants to ensure that the customer stays loyal to the company
• Promotion – it is an email that announces discounts or new products

A dedicated email marketing agency is one that can help a client boost its sales, customer loyalty, and how it generally communicates with people through email.

As such, your main function is to ensure that you help your client make sales, maintain customer engagement, and acquire new customers.

Steps to Start a Klaviyo Email Marketing Agency

Here are the steps to start an email marketing business.

1. Identify your client

The first step is to determine who your client is going g to be. Email marketing encompasses a huge industry. You cannot offer your Klaviyo email marketing services to everyone.

What I mean here is that you must identify your niche. Here are some examples:

• e-Commerce
• Online courses
• Tech products
• Affiliate marketing

If you want to do email marketing for online courses, you must know how to convince people to take an online course. You cannot sell an online course unless you have taken one yourself.

For example, let us say that your client is selling a course on how to write for a living online. In this case, you must be able to provide value to that client. Your job is to ensure that the people you email will be convinced to take that course.

2. Plan your services

The next step is to plan your services. For example, will your email marketing be a weekly thing? What will you send? The service must be a package deal. You cannot charge clients per email, as they will not like it.

The services you offer must include:

• Email subscriber acquisition
• List management and segmentation
• Regular sending of emails
• Removal of email addresses from the list if they unsubscribed
• Weekly or monthly newsletters

The service must tell the client exactly what to expect from you. You must say if you are going to send follow-up emails, sales emails, etc.

3. Get the right tool

You must buy the right tool to start an email marketing agency. Klaviyo is what I recommend for this. Do not start an email marketing agency with a free tool, as it will not be enough.

While Klaviyo offers a free tool, that version is not enough to sustain an email marketing business. If possible, get the Email Plan which costs only $45 per month.

With this plan, you can maintain up to 1,500 contacts and send up to 15,000 emails in a month. You also get 150 free SMS.

4. Prepare your prices

Once you have the list of your services and your tool, you can now determine how much to charge. Create an Excel sheet to calculate this accordingly.

Of course, you must know how much time you need to spend on each email. If you are employing a freelance writer, you must also take into account the cost of that service. If you are employed, it is better to outsource your writing services to an affordable copywriter.

Once you have the price list, you can now offer your service. Post them on your social media and your website.

5. Prepare your statistics

Lastly, prepare your stats. What this means is that you must be ready to send a copy of your report to your clients.

Here are some examples of the content of this report:

• Number of emails sent
• Click-through-rate
• Open rate

You must also send your client a copy of each of the emails you sent. If you can present the client with graphs, then you must do so. Ideally, you must send a PowerPoint presentation if you can. This will help your client understand the business report better. You can also schedule meetings if you want.

Summary

If you want a guaranteed income, you must start a Klaviyo email marketing agency now. You can do this by getting a Klaviyo plan and then doing the marketing for your clients.

Of course, you need to have a solid background in email marketing. You create a list of services and then their respective prices. You must also be clear as to what the clients will get, so there is a clear expectation about what they are paying for.