ClickFunnels for Insurance Agents: How Do You Make Use of It?
Many people think that ClickFunnels is only good for people who sell a product, like an eBook or software. The fact of the matter is that it is for everybody, even those who are in the insurance industry.
Yes, there are many ways to make money with ClickFunnels.
Today, my topic is ClickFunnels for insurance agents. I will show you step by step how you can use it to get more clients. In the end, you will be able to create a landing page where you can get additional sales.
Contents
Step 1: Build A Funnel
The first step to use ClickFunnels as an insurance agent is to build a sales funnel. Here you have to create a landing page.
A landing page is a web page that has a single focus—to convince the reader to take action. This action can mean many things like signing up, scheduling a meeting, buying a product or service, downloading a free book, and many more.
As an insurance agent, you want your landing page to:
- Expose the problem of not having insurance
- Explain why your offer is the solution
- Convince the reader to schedule a meeting with you
The landing page must be able to tell the reader a story about somebody who did not have insurance. What you want to do here is to explain why the absence of insurance is a big problem. If you do this, you will make the reader feel the need to get insurance.
Next, you move on to explain the benefits of insurance, then you explain that yours is the premiere option.
On your landing page, you should have clickable buttons that will take the user to a scheduling platform. If this is not something you want to do, you should at least give the reader an opportunity to contact you and schedule a meeting with you.
Step 2: Build an Audience
The next step in the process of ClickFunnels for Insurance Agents is to build an audience. This is something that you can do in many ways.
Here are some examples:
- Blogging – the easiest way to produce content, blogging is an investment that you will make which will last a lifetime. Once you have published your post, it is there for people to see. You do not even have to write the blogs yourself if you do not have the time. All you need to do is to find a good writer who will produce content for you on a regular basis. The great news is that you can do your blog on WordPress and then integrate it with your ClickFunnels website.
- Webinar – the second thing you can do is host a webinar. This has to be free. Once you host this webinar, you will be able to do the “sales talk” online. With ClickFunnels, you can schedule a webinar—you no longer have to pay a different platform to get this done.
- YouTube – one of the most effective methods by which you can get a lot of followers is YouTube. Launch new videos per week about the insurance industry. Use this platform to educate your viewers. You can also teach them a thing or two about the legalities of insurance, or if there are differences in the plans that they get.
These three are the most effective options. Just remember that in everything you do, you lead your readers and viewers to your landing page. You want them to get to see the landing page so they will take action and contact you.
Do not forget the power of social media. As an insurance agent, you must have a social media page where you can share your blogs, YouTube videos, and invite your followers to join your webinar.
Step 3: Run Ads
The last step to create ads. Depending on your target market, you can run your ads on various platforms, like Google, Facebook, Instagram, or Twitter.
Before you launch your ad, make sure that you have already done the first two steps. It does not make sense to run ads if you have no landing page or any personality. When people click your ads, they will also want to know who you are.
It is possible that they will click your ads and then research about you in another window. If they like what they see, then you have better odds that they will take action from your landing page.
You need a good copywriter for your ads. You can find them on freelancing sites. Make sure that the message of your ad is clear and convincing. If not, people will just ignore them.
The beauty of having ads is that you can also do retargeting. What this means is that you can show your ads to people who have already visited your landing page. If you do this, they are more likely to respond positively.
Also, do not forget the power of email marketing. This is by far cheaper because you will send your ads to people who have already signed up for your email platform. You can also this via ClickFunnels. What you need to prepare is your marketing material, plus a lead magnet.
A lead magnet is something that you offer for free. This way, people will sign up for your email list or your free membership.
Summary: ClickFunnels For Insurance Agents
As you can see, a sales funnel for insurance agents is something that you have to seriously consider. The beauty of this funnel is that the people who schedule a meeting with you are people who would love to do business with you.
The process to get to success is simple, and yet it is an uphill battle to the top. Everything starts with your sales funnel—this is where your target audience will land once they click on your link.
ClickFunnels is something that I strongly recommend because it offers a lot of features. You only need one platform to get your business done—from email marketing to conducting webinars, ClickFunnels has it all.
